Eric Majchrzak is a shareholder and chief marketing officer of BeachFleischman PC. He joined BeachFleischman in 2012 and is responsible for the firm’s overall marketing initiatives, including institutional firm branding, innovation, service line development, client satisfaction, firm growth initiatives, niche marketing and digital marketing. He is a nationally renowned professional services marketer and has over 20 years of executive marketing and business development experience. He has been acknowledged as one of the accounting profession’s pioneers in digital marketing and social media and has helped, through transparency of his own practices, to guide the profession towards progressive marketing strategies.
In 2015, he won the prestigious “Marketer of the Year” award, presented by Inside Public Accounting at the Association for Accounting Marketing’s Annual Summit and AICPA Practitioners Symposium & Tech Plus conference in Orlando, FL. In 2011 and 2010, he was named by the editorial team of Accounting Today magazine as one of the “Top 100 Most Influential People” in the accounting profession. He was acknowledged alongside others making an impact on the profession, including: regulators, agency heads, congressional leaders, consultants and top CEOs. Eric is a past two-term board member-at-large of the Association for Accounting Marketing. He is an Advisory Board member with Thomson Reuters’ Checkpoint Marketing For Firms. He is an instructor at the Accounting Today Institute and a contributing blogger/author for Intuit’s Accountants Blog. He is also a faculty member of iShade, the nation’s leading online community for accountants and a faculty member of the 2013 Hildebrandt Institute/Thomson Reuters Social Media for Law Firms Conference.
He was previously the Director of Marketing for Freed Maxick CPAs (a Top 100 Largest Firm in the U.S.) and through Freed’s alternative practice structure with RSM McGladrey, he was one of RSM McGladrey’s Great Lakes regional marketing directors.
Professional Associations and Activities
Advisory Board Member, Thomson Reuters – Checkpoint Marketing for Firms
Contributing author, 2016 re-issue of the AICPA Social Media Handbook for PCPS members (original author, Michelle Golden)
Association for Accounting Marketing, Board Member at Large, 2009 – 2013
Accounting Today Institute – Social Media Series, Instructor, December 2010 – Present
iShade, Faculty Member, June 2011 – Present
Faculty member of the 2013 Hildebrandt Institute/Thomson Reuters Social Media for Law Firms Conference
Contributing Blogger/Author for Intuit Accountants
Leading Edge Alliance, Member since 2003
Upstream Academy Best Practices Conference, CPE Instructor/Speaker, 2011
AICPA Practitioners Tech & Symposium, CPE Instructor/Speaker, 2011 – 2013
Upstate New York Merger & Acquisition Council, Co-Founder
Energize Your Enterprise Entrepreneurial Forum, Planning Committee Member
Pathways to Entrepreneurial Success Forum, Past Planning Committee Member
2015 “Marketer of the Year,” presented by Inside Public Accounting and Association for Accounting Marketing.
Selected by Twitter, Inc. to collaborate in the development of a professional services social media case study regarding Twitter’s promoted products platform (promoted Tweets)
Named by Accounting Today Magazine as one of the ‘Top 100 Most Influential People’ in the accounting profession, 2011 and 2010.
In 2012, he was named a contributing author and blogger for Intuit’s Accountant’s Blog and Newsletter
Named one of Buffalo’s “Top 10 People to Watch in 2010” by the editors and reporters of Buffalo Business Journal.
2006 Marketer of the Year (Rookie Category)- Association for Accounting Marketing.
Marketer of the Year, Inside Public Accounting and Association for Accounting Marketing.
Welcome to the accounting Success Podcast. Ian Welham is a Chartered Accountant helping other CPA firms maximize their profit potential and become the Most Relevant Advisor to clients. To learn how you can add value, introduce new revenue streams, and move into high value advisory services, simply go to www.haydenrock.com. On the podcast, Ian brings together successful accountants and industry thought leaders to share with you how they serve business owners, and how you can, too.